Co-direction and videography for Basecamp ad spot.

Hilary Fitzgerald Campbell, a cartoonist, author, and standup comic, used to keep her client notes, doodles, ideas, and invoicing scribbled on post-its, napkins, a pile of sketchbooks, emails and texts. Then she discovered Basecamp, a refreshingly simple project management app.

Our goal was to capture a day-in-the-life to highlight her working process and showcase how she uses Basecamp software to manage it all.